The Sales Funnel For Effective Online Marketing
For a long time, the sales funnel has been an integral to traditional marketing and business. It appears that the subject of funnels in Internet-based business is becoming more and more common.
The truth of the matter is that people want to know more about this concept of marketing and the best way to use it to enhance their online business marketing efforts. Read on to learn more about how to use the sales funnel in Internet marketing.
What is the Sales Funnel?
A marketing funnel isn't an actual funnel. This marketing concept uses the word "funnel" to refer to the sales process from beginning to finish. It is a wide entry point for potential customers known as "Unqualified Prospects" at the top, and a smaller opening for conversion sales at the lower end. This is a great comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The people who are "unqualified prospects" will be found at the top of the funnel. These are people who have never met with you, but might be interested in your product or services. After many phone calls, sales and promotions later you've contacted customers who have purchased your product or services.
The efficiency of the lead generation funnel is down to the fact that it permits you to monitor the potential buyers' behavior during different stages of the extended sales process. With the sales funnel, by finding out the number of qualified prospects throughout the process, it is possible to predict the amount of prospective customers who'll, after a while, turn into actual customers.
It is possible to make use of a sales funnel to determine where and how your sales process is succeeding or not, and also whether you're not attracting enough customers. This information helps you choose where to put your effort to make sure that sales are at the correct level and to meet the marketing objectives. It can be used to monitor and evaluate the sales process of your customers.
The top of the Sales Funnel or Front - End
The uppermost part of your sales funnel is going to be the most active area of your sales funnel and will require the most consistent testing. There are virtually endless front-end strategies that are limited only by your imagination and resources.
The front-end's main objective will be to draw in prospective customers and turn these buyers into buyers down the sales funnel.
When a prospect decides to sign up or purchases something you offer and is "qualified". This is the stage in the sales funnel where the potential client or "Unqualified prospect" is a qualified lead due to the actions they've taken which show they are interested enough to purchase your product.
Your front-end must be able drive targeted traffic to your site or blog. The most efficient methods and resources for doing this are articles marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners, forums, blogging as well as content marketing.
There are a variety of ways to "qualify" one of them,"qualify" the "Unqualified prospect". The most effective is the squeeze page. You can provide something of value that is connected to your product/service that people are able to get for free or at a drastically discounted price in exchange for their email. The products offered vary from newsletters, video, e-mail courses, eBooks, related reports and more.
The front end of your sales funnel is the point where potential customers are drawn to your company. What about the back-end?
The Bottom of The Funnel: The Back-End
The bottom or back end of the funnel where major sales and profits are made. This area usually includes your most expensive products. They are all suitable for the same market, but they are offered in various formats, such as audio, video and live interaction.
The primary difference between the front-end of the service and the back-end is the type or price of the client.
It is the case that only a small percent, maybe 1-2% of the people who enter your front-end will be able to make it into your back-end. That's alright, due to the fact that this select few will be investing a much larger amount of money.
Products and services that are front-end may cost less than $100, but back-end products, services and products typically cost between 100 and 1000 dollars. The back or bottom of your sales funnel is the primary source of revenue for an Internet company. This is also the most reliable part of this sales process.
As I mentioned earlier, the sales funnel is customizable as much as your creativity and resources allow.
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