Minority enterprise house owners in hashish have rather a lot up in opposition to them. They want a marketing strategy, capital, advertising savvy, and extra. For the second yr in a row, Eaze helps underrepresented enterprise house owners with what they honestly must have endurance.  

Eaze’s Momentum business accelerator is the brainchild of Eaze’s Director of Social Impression, Jennifer Lujan. After a profitable first yr of the incubator, Jen set her eyes on scaling this system.

“We began in California and Oregon, and this yr we’re specializing in together with candidates from everywhere in the nation.  Our advisory committee has members from totally different states and totally different areas of the hashish trade as a result of constructing robust and sustainable hashish companies takes slightly little bit of all the pieces,” says Lujan.

The advisory committee that picks the ten winners contains buzzworthy leaders in advertising, coverage, expertise, and sports activities. In addition to having hashish in widespread, the group even have ardour for social fairness and uplifting deprived communities in widespread. Newly-appointed committee member and former basketball participant Matt Barnes spoke with Leafly about his objectives as an advisor to this system.

“I feel it’s laborious for those that aren’t from our communities to know what our communities really want. You want folks which might be in tune with the group. So, I plan on using precisely that,” Barnes says. “Though I’m one of many fortunate ones that made it out, I’ve household and buddies who weren’t in a position to. My purpose is to have the ability to use my platform and my voice to attach like-minded folks and unfold the message. To essentially assist folks on the skin attempting to get in know what to do after they get in.”


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What’s in it for Momentum candidates?

In a 12-week expertise, the ten candidates chosen for Momentum’s 2021 class will get entry to the sources and knowledge that can assist them not solely carry their concepts to fruition, however to maintain them financed and practical.

Whereas Momentum might have been Jen Lujan’s thought, Rashad Johnson, Eaze’s governmental affairs supervisor, has rightfully had his personal affect on this system. His previous endeavors embrace spearheading California’s hashish social fairness regulation on behalf of Senator Steven Bradford.

“We wished to keep away from something paying homage to sharecropping with these candidates. We don’t need to set them as much as flop in a number of months or perhaps a few years, and we don’t need to personal their work,” says Johnson. “We join them with our community of buyers to construct a sound basis for his or her companies and to assist them begin constructing generational wealth for their very own communities with no strings connected.”

Each week, candidates will take part in helpful programs personalized to their specific enterprise, together with programs on public and media relations, branding and advertising, pitching concepts, compliance and authorized, progress and improvement, and fairness and fundraising.

Whether or not candidates have their very own flower model, supply service, or cultivation facility – the Momentum accelerator was constructed to assist distinctive companies flourish and discover their footing in an trade that usually lacks transparency and long-term success.


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Equally as essential because the training is a $50,000 enterprise grant for every applicant. Half the cash is given firstly of this system, and half is offered on the finish. Nevertheless it solely comes after the candidates have delivered a enterprise pitch in entrance of individuals that might change their lives eternally. No sweat.

apply for the Momentum enterprise accelerator

Aspiring candidates have till 11:59pm PST on December 15, 2020 to submit their utility for Momentum 2021. The advisory committee is looking for companies or people who’ve already secured a hashish license or can show that they’ve utilized of their state.

Applicant eligibility can also be based mostly on companies which might be past the idea stage. The grant is for masking the prices of enterprise, however, for those who apply, your enterprise ought to already be up and operating.

CBD companies should supply their hemp from an entity that belongs to the Federal Hemp Pilot Program, and ancillary companies should have a neighborhood enterprise license the place they function.  

Eaze plans to host the whole lot of the 2021 program on-line for candidates’ security.

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Janessa Bailey

Janessa was born and raised within the Midwest, and serves as Leafly’s present tradition editor. She has a background in content material, activism, and African-American Research.

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